Gain market advantage with multichannel retail analytics

Deel dit bericht

In today’s retail industry, the customer service bar is set higher than ever—the nice-to-haves are now the must-haves, and if you don’t offer them, customers will turn to other retailers who do. From print ads to e-commerce to brick and mortar, customers expect a unified experience across all sales touchpoints, otherwise known as an omnichannel experience.

How do you know what the customers want? A data-driven strategy is key to deepening consumer understanding, increasing engagement, and maintaining a seamlessly integrated customer experience.

With the right analytics approach, you can increase efficiency and improve results through:
• Facilitating timely, fact-based decision-making
• Executing targeted marketing campaigns
• Improving supply chain management
• Maximising sales and profitability
• Transforming store operations

Presented by Ronald van Loon, Big Data and IoT influencer, Ian Macdonald, Principal Technologist, Pyramid Analytics and Martin Draper. During this 45 minute webinar Ronald will propose a structured journey to achieving these goals, Ian will bring those steps to life through a practical demonstration of Pyramid Analytics’ BI Office in a retail environment and Martin will provide perspectives from his experience as Technology Director at Liberty Ltd and Head of Strategy and Architecture with Harrods.

Apr 18
4:00 pm