Mike Ferguson presented his session Data Observability - What is it and why is it important? during the Data Warehousing & BI Summit in April this year, where he discussed the emergence of Data Observability and looked at what it is about, what Data Observability can observe, vendors in the market and examples of what vendors are capturing about data. In this follow-up interview, Mike Ferguson tells how Data Observability differs from traditional approaches to data quality, and monitoring and fits into the broader landscape of data management.