First there was big data - extremely large data sets that made it possible to use data analytics to reveal patterns and trends, allowing businesses to improve customer relations and production efficiency. Then came fast data analytics - the applicati...
Big data allows marketing and production strategists to see where their efforts are succeeding and where they need some work. With big data analytics, every move you make for your company can be backed by data and analytics. While every business vent...
Predictive analytics: How to use today’s insights to create tomorrow’s businessCompanies today are focusing on creating a 360-degree customer view. To do so, the first step is to have your data collection up and running, making sure that ...
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In today’s constantly connected world, customers expect more than ever before from the companies they do business with. With the emergence of big data, businesses have been able to better meet and exceed customer expectations thanks to analytic...
The term “Big Data” is highly reminiscent of terms like “Big Pharma”, and it has a tendency to make consumers and professionals alike a bit nervous. However, whereas Big Pharma refers to large pharmaceuticals companies with ma...
Do you know what your customers want when they visit your website? For instance what makes them bounce away to visit your competitors? All too often, business owners and executives accept customer behaviour on their websites as something natural and ...
We can no longer say that the Internet of Things is approaching. It is already here. Vast amounts of data are being generated by all sorts of devices. But how can your company convert this data into relevant insights to create excellent customer expe...
Data and data science have a massive influence on everything we do. Anything can generate data; from any devices to any online touch points. The impact that data has and will have on customer experience, business models and industries is tremendous a...
