Sports Betting Analytics: Achieve Competitive Advantage by Modernising Your Data Platform
(21-06-2016)

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Engaging in the moment with players and making sense of their interactions has become increasingly complex to understand and manage. With the pervasiveness of unstructured data, multiple data sources and millions of interactions across multiple touch points, e-gaming and bookmaking are finding it more challenging than ever to deliver personalised experiences to players. The competition for attention during large events like Euro 2016 will extend far beyond the pitch! Join our live webinar to discover how BetVictor use big data integration, processing and storage tools to deliver more relevant and personalised offers to their 500,000-plus worldwide customers, improving their overall betting experience and driving increased revenues. Speakers: •Kris Marshall, Head of Business Intelligence, BetVictor •Robert Siwicki, Senior Solutions Architect, Cloudera •Murad Vassib, Gaming Sector Lead, Talend