The chances are that if you're reading this you have heard the phrase "Data is the new oil," coined by Clive Humby, the British mathematician and architect of early supermarket loyalty rewards schemes. Although it's become a cliché, it's an ev...
In the first of our 3-part 'Golden Record' series, we will focus on email validation, to help you ensure you're really reaching your audience.'Golden Records' are the Gold Standard of Customer InformationOne of our clients refers to accurate customer...