Satyam Arora (Philips) about data-driven decision making

Satyam Arora is Head of Commercial Analytics at Philips and in this role he is responsible for getting actionable insights with data analytics that will result in competitive advantage for the company. Before joining Philips, Satyam Arora held significant roles as Head of Market Forecasting Strategy at Philips, Chief Financial Strategist at Rafferty Capital Markets, and M&A and Equity Analyst at Langham Capital. In this interview he recaps his experience and talks about the five-step approach he will present at the Data Expo.

Satyam Arora is one of the keynote presenters at the Data Expo that will take place in Utrecht at September 11th en 12th. In his presentation Transforming data into strategic and actionable insights driving profitable category growth he will talk about his analytics initiatives, and present a five-step approach for organizations to implement the best practices to leverage data insights to drive strategic decisions.

00:00 Introduction
00:16 Can you briefly tell us about your background and your function and tasks at Philips?
00:48 In your work data quality is key. Can you address some of the issues related to this?
01:36 Your team played an important role in promoting data-driven decision-making. What are the basic conditions and constraints when implementing data-driven decision making?
03:20 Can you give an example (based on your experience)?
04:29 In your keynote at the Data Expo you will propose a 5-step approach that a company can implement. Can you tell us about the background and components of these 'lessons learned'?
06:33 Which developments or trends do you foresee in your analytics field of expertise?

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